The Project:

Design and code a RSS Driven MailChimp Template; Anna wanted to make her latest blog posts more accessible to her mailing list subscribers and like most she was using one of MailChimp’s basic RSS templates, however she felt this template wasn’t of a professional enough standard.

I designed Anna a brand new layout then coded it as a RSS driven MailChimp template. Anna also wanted a method of exposing her subscribers to her older posts so I programmed a custom WordPress RSS feed to do just that, complete with a custom thumbnail image size. So her new template draws different content from two different feeds generated by her website.

The Client:

After a 20+ year career in the UN and Human Resources, Anna has become a fitness foodie, mindful of lifestyle change and an energetic lively person. She started a business to inspire others to find wellness again. Through her blog she shares why she stopped dieting, and fitness fads and started using real life inspiration instead of books, DVDs, beauty products, supplements, Internet, etc.

She educates her subscribers how they can improve their wellbeing through a simple of smaller lifestyle changes.